Creation of unique name for the brand
The naming is a formulation of a unique name of a brand or product with check of a possibility of registration of a trademark
Analysis of target audience. Determination of criteria of success of the
name on the basis of positioning and an image of a brand.
It is made by the marketing specialist.
The analysis of names of competitors and other players of the market by the set criteria.
It is made by the creative director and the creator.
Development of names.
It is made by the team of creators.
Verification of names on uniqueness and patent purity.
It is made by the lawyer.
Obligatory brand audit
The thought-over detuning from design decisions of the competing companies.
Different concepts at choice from several designers
Broad awareness in the field of technical nuances
Simplifies process of production of packing