NAMING

Creation of  unique name for the brand

The naming is a formulation of a unique name of a brand or product with check of a possibility of registration of a trademark

Development stages


Analysis of target audience. Determination of criteria of success of the

name on the basis of positioning and an image of a brand.
It is made by the marketing specialist.

The analysis of names of competitors and other players of the market by the set criteria.
It is made by the creative director and the creator.

Development of names.
It is made by the team of creators.

Verification of names on uniqueness and patent purity.
It is made by the lawyer.

Our advantages

 

Obligatory brand audit
The thought-over detuning from design decisions of the competing companies.

Team work
Different concepts at choice from several designers

Broad awareness in the field of technical nuances
Simplifies process of production of packing

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